Google AdWords is one of the best ways to increase traffic and revenue, especially when used in a marketing mix with SEO and social media marketing. Of course, most website owners don’t have the time or resources to manage the campaign, and therefore, outsourcing makes sense. Finding the right is important because there is considerable budget involved.
First things first, check what the agency can do for you. If the same firm can deal with SEO and AdWords at the same, it’s certainly an advantage. Secondly, let them prove what they have done so far. Ask for references, check some of their recent projects, and most importantly, get a quote. Estimates come handy for comparing options, and you can actually understand the work process of the agency. Make sure that the agency is also regular with reporting and offers inputs and assistance with the landing page and website. Specific experience in your industry and niche is always a big plus. You may also want to check if they deal with smaller brands and whether they can work around the budget of your website. Check online right away to shortlist a few choices and review their previous work!